Benevo | NewPet

Founded in 2005, Benevo offers the most ethical alternative to commercial meat foods.

The name 'Benevo' comes from the word 'Benevolent' which means 'to promote the well-being and happiness of others' and 'to do good'.

In 2004, it became clear to Benevo breeders that the only meat in most vegetarian households was the meat their pets ate. For some, having to buy meat to feed a pet meant a sacrifice that could result in not having any animals at all.

Benevo's Values

Advanced Nutrition: Benevo has pioneered the use of animal-free alternatives to commercial meat-based pet foods since 2005.

Cruelty free: Benevo does not sell any animal ingredients or test on animals. They believe in pain-free pet food.

Vegetarian to the core: Benevo is an independent UK-owned vegan company with no ties to the meat trade, animal testing or slaughterhouses.