Their years of experience in animal health have allowed them to design foods with nutrient profiles to provide optimal nutrition for maintaining and restoring good health in dogs and cats.

Food is more than just caloric fuel, but is a complex combination of nutrients, including carbohydrates: protein;   fats;   vitamins;   minerals and water.   They all work together doing different jobs, but in a complex interaction.

Good nutrition is one that provides the right combination of nutrients for each stage, resulting in good health, vitality and energy.

Specific diets are rich in Omega 3 fatty acids of marine origin, from sustainable sources.

We believe that Omega 3 is one of the most important and valuable nutrients. Omega 3 is a booster for achieving healthy hair and skin; helps keep joints elastic; promotes brain and eye development; stimulates the immune system and promotes good heart health.

The specific range is committed to a philosophy we call the Circle of Good.

• Changes made to packaging in 2018 and 2020 reduced plastic use by 42 tonnes per year.
• In 2020, we launched our organic dry diets in recyclable bags – one of the first dry pet foods in recyclable packaging. We are committed to having all our food in recyclable packaging by 2023.
• Our cardboard packaging is FSC certified.
• Our fish are caught by the most sustainable trawl and ring net fishing systems.
• All fish included in our dry diets is now sourced from sources believed to be sustainable.