Nature's Variety was born in St. Louis, USA with the aim of offering natural, holistic and balanced nutrition to improve the physical and mental well-being of dogs and cats. They established it clearly from the beginning: natural, quality ingredients are the basis of a healthy diet.
In 2016, they extended their knowledge to Europe under the name True Instinct, with the same principle: opting for natural and healthy ingredients, looking for the best quality.
In 2021, they decided to launch Nature's Variety with the aim of taking another step forward when it comes to natural nutrition.
Recipes contain top quality boneless meat or boneless fish.
All the ingredients have a purpose: they make recipes simpler and easier to understand.
They include fruits, vegetables, cereals, vegetables and superfoods for a healthy and balanced diet.
All Nature's Variety recipes are made without preservatives, colorings or artificial flavors.
Traceability guaranteed from origin: They know from which farms the free-range chickens they use in their recipes come from.
Controlled origin: The salmon they use in their recipes comes exclusively from the coast of Norway.
Trusted suppliers: They work with suppliers with whom they maintain a long-term relationship and trust them, thanks to their production processes and quality systems.
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