Krka's core business is the production and sale of prescription drugs, over-the-counter products and animal health products. The company's activities are complemented by health centers and tourist services.

As a producer of generics, Krka is responsible for medicines that can take their place alongside the world's leading pharmaceutical companies in terms of quality, safety and efficacy. Quality, in the broadest sense of the word, is created, maintained and is the responsibility of all employees. Krka's systematic approach aims to ensure that it exceeds customer requirements and achieves its defined operational objectives.